Last Updated on October 19, 2023 by Showrooms Online
Online Marketing for Custom Home Builders
Referrals sustain the business of an established custom home builder, while online marketing reaches new clients that are critical for strengthening sales processes and growth. Online marketing is essential to attract these potential new customers.
Everyone begins their home renovation project online. Online is the surest place for contractors to reach potential new customers. Online is where the homeowner will likely find the contractor who will end up doing the job.
Custom home builders must establish an online presence to attract these leads. sustain and grow their business.
Images by Gerd Altmann from Pixabay
Establishing an Online Presence
It is especially difficult for small and medium size companies to establish an online presence. Online marketing is extremely competitive, consumes a lot of time and is very expensive.
Collaboration greatly reduces the burden of individual marketing costs. By partnering with non-competing builders, in separate service areas, businesses can share the expenses related to content creation and promotion. This cost efficiency is particularly beneficial for companies with limited marketing budgets. By pooling their resources, companies can achieve high visibility that is otherwise impossible to acquire individually.
Why Try Collaborative Online Marketing?
“In the competitive digital landscape, collaboration proves to be a unique approach that allows businesses to maximize their marketing efforts and establish a strong online presence.”
Design Build Contractors and Online Marketing
“The solution is to collaborate with other design build firms, in non competing service areas. Contractor groups can share the expense and get far better results with a minimum of cost, time and effort.”
Understanding Our Strategy
Content marketing is the key to attracting a target audience that is comprised of your ideal clients.
This target market is far smaller than the total market for your services.
Eighty percent, 80%, of home buyers in the market are going to buy a resale of an existing house.
20% of home buyers are going to buy a new house and only 20% of these buyers are going to buy a new custom home. If you are a custom home builder, you are now trying to connect with 1 in 25 current buyers in the market. Traditional marketing does not work for custom home builders.
Content marketing that educates and informs the potential client will attract your ideal client. This content will appeal to buyers that are more likely to understand and appreciate your services. Your conversion rates will improve and your cost of customer acquisition will be greatly reduced.
This is a major competitive advantage.
“The main issue to solve is that your content, no matter how high quality, will simply not get found in an online search and be listed in the organic search results. Nobody is ever going to read it.”
Showrooms Online has the solution.
Contact us for an introduction. Contact Us – Showrooms Online
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