The Value of Online Content

Last Updated on May 24, 2023 by Showrooms Online

Content that provides useful and timely information is always of value. However, the vast amount of online content has created a problem that is not really solvable with search optimization (SEO).

The main issue is that your content, no matter how high quality, will simply not get found in an online search and be listed in the organic search results. Nobody is ever going to read it.

Acquiring leads is becoming far more difficult and expensive. We’re exposed to more content than ever before, and content marketing is becoming one of the most saturated marketing channels in our arsenal.

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Content is king: The importance of online content

“Online content is the content no modern business can live without. An internet presence is essential because it’s the most popular channel of communication between you, your existing customers, and your potential new customers.” Read More

The Visibility Solution

The solution is to get found by direct traffic which comes via links in social media. Avoid counting on organic search. Repurpose your content by posting snippets with links to your content on your social media platforms and in emails and news letters.

Social media posts are your elevator pitch. Social media grabs their attention, the information content gets the leads. These leads are even better quality because they have self qualified in making the effort to connect.

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Content Quality is Key

Quality content is the key, but content marketing effectiveness is dropping.

Low-quality content that “gets the job done” without truly providing any real value to readers has undermined the value and authenticity of true expert content with insight.

Regardless, the notion that content marketing is dead is a misconception. While it is true that the competition has become intense and the audience’s attention span has decreased, the value of content marketing still holds.