Design Build Contractors and Online Marketing

Last Updated on May 15, 2023 by Showrooms Online

Design Build Contractors and Online Marketing

As a Design Build Contractor, online marketing is the backbone of all your marketing efforts.

The marketing strategy of Showrooms Online overcomes the main barriers facing renovators and custom home builders who are attempting to market their services online.

Everyone begins their home renovation project online. Online is the surest place for contractors to reach potential new customers. Online is where the homeowner will likely find the contractor who will end up doing the job.

Renovators and custom home builders must establish an online presence to sustain and grow their business.

design build contractors, online marketing

Image by narciso1 from Pixabay

Home renovation projects are major undertakings that are unfamiliar territory for every homeowner. The buying journey will take weeks or months, which makes the marketing process challenging to say the least. Staying visible and nurturing a relationship during this decision process is key.

Providing educational information to your potential client gives you a valid reason to keep in contact, without becoming intrusive. It is a proven content marketing strategy for building understanding and trust.

This is Content Marketing.

Showrooms Online has a unique and proven marketing solution.

It is especially difficult for small and medium size companies to establish an online presence. Online marketing is extremely competitive, consumes a lot of time and is expensive.

Also, the recent emergence of AI chat is going to disrupt current search practices. AI will make it a whole lot harder to get found. In addition, there is a growing frustration with traditional search. Sponsored content, and page 1 clutter are increasingly crowding out useful website results. Search is not as effectively directing us to the information that we are looking for.

AI Chat, integrated with Google Search and Microsoft Bing, will disrupt all existing online traffic patterns. An initial search will be followed by a verbal follow up question or a prompt to zero in on the information that someone is looking for.

An innovative new strategy is required to continue to generate online leads. The solution is to collaborate with other design build firms, in non competing service areas. Contractor groups can share the expense and get far better results with a minimum of cost, time and effort.

Image by Gerd Altmann from Pixabay

Content Marketing Works

The target market is a homeowner or custom home buyer who has an interest in learning a bit more about design build and project management. An educated buyer with a basic working understanding of the skills that your design build firm offers is an ideal future client.

Showrooms Online coordinates everything. We create and publish all the content on the www.showroomsonline.com website hub for more visibility.

Great content with information of value will bring the visitors back.

Fresh new articles are published 10 times a month. Each article has a summary video to complement and enhance the text and widen the audience.. We write articles about the design build process, project management, scheduling, budgeting and cost control plus building science and energy efficiency.

Each collaborating design build firm has a custom landing page on the Showrooms Online site which works like a satellite website. The landing page links to home websites and to social media.

Image by Gerd Altmann from Pixabay

Social Media Promotes the Content

Teamwork makes our innovative marketing strategy work.

Our collaborating design build firms repurpose the blog content on their social media and in their email newsletters. Collaborating firms excerpt and repurpose the content and provide links to the full articles. No extra work or time beyond what they are already doing is needed. Showrooms provides all the informative content. This drives direct traffic to the contractor websites. Timely informative content has value when it gets found and read.

The combined social media efforts of all our collaborating partners makes sure the information reaches the target market. This is the key to our concept. Social media posts and newsletters also drive a steady flow of direct visitor traffic to the Showrooms information hub which features and links back to our collaborating design build contractors. The loop of visitor traffic is completed.

No single firm or blog acting alone can create this major impact on online visibility.

Content Marketing and Social Media combine for a powerful and effective marketing strategy.

The Strategy Behind the Plan

Behind our concept is a well thought out strategy that is the key to the success of our tactical marketing plan.

We create and promote content that has value for homeowners early in the buying process.

Our target niche is buyers who already have some interest in learning about the design build process, project management and the science of energy efficient design and construction.

Our strategy is to provide information that will reduce the knowledge gap between the buyer and the design build contractor. Our informational articles will deepen the knowledge base of your ideal customer.

Additionally, our regular fresh content gives visitors a reason to return to Showrooms Online and stay in contact during their buying journey.

Visitors to the Showrooms Online blog discover our collaborating design build firms early in their buying process. The interactive landing page for each contractor delivers a customized introduction to interested new prospects. The collaborating design build firms are all in their own service areas and not competing with each other. Potential clients, in your area will be familiar with your firm and your services when they are ready to proceed. You will get better qualified leads, that are ready to take action. Conversion rates will improve. An informed and knowledgeable lead is the ideal client.

The client acquires a working knowledge and understanding of what is involved in delivering the services and product that your firm offers,

These ideal clients will understand the design build process and appreciate the project management skills of your firm.

They have a reason to choose your firm.

These clients will be less price conscious. They will value the peace of mind of working with a reliable, experienced contractor. This is a serious competitive advantage for your firm..

The Design Build Process

The design build process is a competitive advantage that cannot be overlooked.

Design Build construction firms offer real tangible benefits over the traditional Design Bid Build approach.

Excellence in Project Management makes Design Build work. All reliable design build firms are excellent project managers and great communicators.

Teamwork, a single accountability for Project Management
Owner is a working member of the project team
Early construction input into the design
Streamlined communications
Time savings
Cost savings
Improved quality control

However, Design Build firms can only fully realize their competitive advantage if the potential client understands the benefits of the design build process and the project management skills that are required to deliver this quality service. Otherwise there is little recognition of what differentiates a design build firm from the general competition. The buyers decision is then likely to be decided on the basis of a price competition.

Is Your Remodeling or Custom Home Business Truly Unique?

This video is well worth watching. Builder Funnel is a full service renovator and custom home builder marketing agency. (we are not affiliated with them)

Knowledge the Missing Link a previous blog on Showrooms Online

Any Questions, please contact Gordon Skinner PEng at Showrooms Online

Take advantage of our long experience in design engineering, project management and construction management. We will gladly give you some free advice and point you in the right direction.