Last Updated on December 13, 2023 by Showrooms Online
Content Attracts Quality Leads
High quality social media and website content attracts visitors and connects with qualified leads.
Content is still king
Image by Suomy Nona from Pixabay
What Is Content Marketing?
Content marketing definition
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.“
Creating Content
Creating high quality content takes a lot of time and effort.
Look at most websites of custom home builders and renovation contractors and , if they have a blog at all, it is likely only updated infrequently. A neglected blog is worse than no blog at all as it reflects poorly on the company.
Regular informative content differentiates your business and is a powerful competitive advantage. The website content can also be repurposed on social media and in newsletters. The impact is more quality leads and referrals leading to improved sales conversions and better profits.
However, content is time consuming and expensive to create in house.
Quality Content Attracts the Ideal Client
AI Assisted Content Creation
AI has made the creation of content far easier. However, it requires understanding how to leverage AI to greatly increase your productivity in creating content. You can create good content with the HELP of Ai, with emphasis on the word help. At Showrooms Online, our productivity has increased 3-5 fold. This makes content marketing efficient, affordable and effective.
If you produce good, useful and informative content, your readers or Google search won’t really care if it’s a human or an a hybrid article with AI behind it. Virtually everything you read online today has been produced with some assistance of AI.
How to use AI to Create Content
You could ask the AI to suggest a topic. We seldom do this and just make a list of things we think a client wants to learn.
We use ChatGPT and Bing because they are the latest technology and because they are free to use. Bing can search the current internet to help with research and also help draft the content.
We use the AI to draft an outline with headings and key points. We then write the article itself. The introduction and the summary are easily written using AI and can help get started to overcome writers block.
You can also have the AI write the whole article and use it for ideas.
Editing and Proofing
We do not publish the AI text without reading and editing. While improving continuously, we feel the AI can be a bit shallow on technical subjects and prone to generalities and repetition. Content from the AI does not deliver the insight that a person with experience and knowledge can. However, it is awfully good and does not need a lot of editing.
Mostly the editing is efficient timewise and involves:
- Removing repetitive text. AI gets repetitive, especially when listing benefits or features.
- Checking for inaccuracies.
- Replacing words that are somewhat off base or not common usage
- Breaking up larger paragraphs.
- Adding subheadings.
- Checking if some parts fit better into other paragraphs or if some content deserves a subheading of its own.
- Adding images. Choosing images that complement the text and provide additional insight into the topic. ( this often proves to be the most time consuming. We use pixabay )
- Curating external links to related websites or internal links to previous blogs.
- Adding opinions and insight.
- Adding context and flow to the article as necessary.
Contact Us We love to talk about our content marketing ideas.
Online Marketing for Custom Home Builders a previous blog on Showrooms Online
Summary
While AI tools are powerful aids, human oversight is crucial. Always review and refine the AI-generated content to ensure it aligns with your writing style.
Combining the strengths of AI with your creative input results in a more informative blog that reflects your experience and insight
By integrating these AI tools into your workflow, you can create a more streamlined and efficient process for writing and editing your custom homes blog, ultimately enhancing its quality. Always maintain a balance by infusing your unique creativity and expertise into the content to ensure it reflects your practical experience and insights.
Image by Suomy Nona from Pixabay
