Last Updated on December 6, 2023 by Showrooms Online
Marketing Strategies for Renovators for Greater Exposure
When developing marketing strategies for renovators for greater exposure, it’s important to include a plan for online promotion. Of course, Showrooms Online is here to help companies do just that. We offer an online venue where homeowners can find home renovation companies. As such, our site attracts homeowners who are motivated to start a home renovation.
How Customers Find Us Online
In fact, when potential customers search using long tail search phrases they know exactly what they are looking for. Usually, if they find a good resource they are more likely to make a purchase. Additionally, we provide all the information necessary to make their project a success. Included in this information are tips on how to work with renovation companies and a list of qualified businesses. Importantly, home renovation companies are provided with a profile page as part of our marketing plan for renovators. on our website that links to their site. Simply put, we get to the top of search results and direct our visitors to renovation company websites.
Can My Business Improve Its Rank in Searches
Not surprisingly, Google ranks as the most popular search tool on the internet with over 3.5 billion queries made every day. Of those, 34% of ‘near me’ searches entered from a desktop or tablet result in-store visits. every year brings new opportunities for search engine marketing. Predictably, as the number of Google searches grows the more your opportunity to draw paying customers grows.
Indeed, most recently, two popular search engine strategies dominate the internet, organic searches and long tail search phrases. Unfortunately organic searches are controlled by businesses with deep pockets and it’s difficult to displace them from the top of the search results. However, we find that long tail searches result in less competition with other websites in search results. By and large, this helps move sites to the top of a search page, the best result of any marketing strategies for renovators.
Web pages that contain long tail search phrases provide excellent search results for many months after they are posted. Over 33% of Google searches use 4 or more search words. As expected, when we combine long tail search phrases with the popularity of ‘near me’ searches it results in a winning combination. Renovation companies of any size can now compete on a level playing field.
What’s Our Secret?
Most companies have a monthly budget for online promotion. However, data shows that the amount of money spent on online promotions doesn’t guarantee that you will get any visitors. At any rate, over 90% of web sites get zero traffic from online searches. Surely, this may sound discouraging but it doesn’t have to be this way. Reallocating resources to our promotional techniques provides a better return on your investment as a marketing strategy for renovators.
Surprisingly, research data shows that having a website online doesn’t really guarantee that you will ever see a visitor. In fact, fewer than 25% of all webpages ever see a visitor. To compete online it’s critical to anticipate what people are looking for. For this reason, 70% of searches are written as a phrase or combination of words. These long tail search phrases convert 2.5 times more often than organic, single word searches. We have a well-developed strategy for creating popular long tail searches for our posts.
Part of our marketing strategies for renovators is to monitor visitor behavior. It’s worth noting that this gives us data on visitors and provides the basis for a campaign of retargeting ads on Facebook or Google. Over 90 % of visitors to a website leave without a trace and are unlikely to return. So, we recommend retargeting for connecting with potential customers who have already visited your website. In short, this is one of the most cost-effective tools for marketing.
To optimize search results we use collaborative marketing strategies to drive more customers to your front door. Not surprisingly, collaborative marketing benefits all parties involved. In reality, our website is similar to a trade show. To that end, we promote renovation companies and they promote our web site as well.
What Can We Offer Customers?
Our website guides visitors through the entire process of the home renovation process. From creating a budget to decorating the finished space we have a wealth of information. Customers can view profiles of qualified home renovators. Also, all your information is right at their fingertips as one of our marketing strategies for renovators.
We work hard to provide all the resources a homeowner needs to do a renovation. Also, just in case a visitor can’t find what they are looking for, we have added attended and automated chatbots. Absolutely, live or attended chatbots have proven to increase the rate of converting a site visitor to a paying customer. We have made it easy for visitors to contact us with questions or comments through a variety of tools. With this in mind, we are attracting motivated visitors who have used a well-defined search phrase. As expected, these visitors have a higher chance of being converting to a sale.
Partnering with Renovation Companies
At this time, we are looking for 20 renovation companies to partner with us in our marketing plan for renovators. We provide regular posts about our partners that help keep us at the top of the list. Assuredly, businesses must meet our standards for consideration as a partner using our marketing strategies for renovators. We have a limited number of spaces available right now so we can focus on a manageable number of partners. Still, let us know if you are interested in joining our team.
